The Future Of Television: TBS Taking Shows To The Web
May 29th, 2007 | By James Lewin | Category: Internet TV, Streaming Video, VideoTurner Broadcasting System’s TNT and TBS plan to stream all of their original summer series to the Web the morning after they premiere on TV. They will be available on the networks’ Websites, TNT.tv and TBS.com, the next day and remain online for about a month.
“We want new viewers to come in, and, while we certainly want them to watch shows when we air them live, we want them to watch during encores and on-demand when and where appropriate,” said Jeff Gregor, chief marketing officer for TBS/TNT/TCM.
Time Warner’s Turner networks are the first major entertainment cable networks to stream full series runs of new originals. The announcement highlights the growing importance of streaming video and podcasts for major networks. As advertisers are moving their money to the Internet, networks have to follow or lose revenue.
“Television is under severe pressure at the moment from the Internet. There has been a fundamental shift and the pace will quicken,” according to Sir Martin Sorrell, head of WPP, the world‚Äôs second-biggest advertising company. “Television advertising is not going to disappear. It still has pulling power, but the balance will switch.‚Äù
Turner negotiated streaming rights for its new series at the time the network greenlighted them to series. The company has gone back to studios to negotiate rights for returning shows.
“From the studio side, it‚Äôs becoming part of the package of rights you’re willing and able to buy,” says Turner Entertainment Networks President Steve Koonin. “We take the streaming piece very seriously, and when we‚Äôre looking to greenlight series, this is something we push with the studios.”
In addition to increased revenue opportunities, offering free video on demand promises to build audiences for shows. The Disney Channel, for example, premiered an episode of The Suite Life of Zack and Cody online prior to its TV debut. That episode became the most-viewed in an entire block when it premiered on TV.
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Hello Rusty! I enjoy your pics on FB. When I say completely overall safe. Ozamiz is one of the safest cities on Mindanao. Sadly it gets a bad rap from folks….mainly those who have never lived there or visited long enough to see what it is truly like. There is crime and violence like every community, but its not as bad as some would have you to think.
I am aware of the ferry bombing back in 2000 and also the bomb discovered at the bus terminal. We happen to be staying for about 4 months soon after the fighting across the Bay of Panguil in Lanao del Norte, and even made some trips across by ferry to drive our multicab to Cagayan de Oro. All that time I was never worried or in fear, but I was cautious. That is the key word to living anywhere in the Philippines….be cautious.
I still feel very safe when I am there, and have never had an opportunity to feel threatened.
I think safety anywhere nowadays is in question, more so in 3rd world countries as we know living there is difficult with the current economic situations around the world. Just be cautious and make sure you avoid going to places like Cotabato.
We have gone to General Santos City several times and I was told to be careful there, but again it seemed to be a nice place and I met lots of foreigners who had been living there for a number of years. Two years ago a week after we had been there a bomb did explode in General Santos city with some minor injuries reported. I am thankful we were not there during that week….lol.
All in all I feel Mindanao is a wonderful island with many good people…Muslims included. Not all Muslims are out to kill Christians or white foreigners. Muslims are in general peace loving and hard working individuals. It is sad the extremist have given anyone who claims to be a Muslim a bad name.
Bottom line as always is be cautious and always have a group of good family around you when in questionable places. They will do their best to make sure you are not abused in any way shape or form.