YouTube’s Days Are NumberedOct 29th, 2007 | By James Lewin | Category: Citizen Media, Commentary, Internet TV, Streaming Video, Video, Video Podcasts
A funny thing happened today. Pretty much everyone that’s been roasting NBC for yanking their content off of YouTube and iTunes is eating their words, now that they’ve seen Hulu, NBC’s new video site:
- “I was busy sharpening up the knives at BoomTown HQ to prepare for the debut of Hulu this week,” admits Kara Swisher at All Things Digital. Now that she’s actually seen the site, she’s impressed, saying that Hulu “in concept and tone and aims….is off to a good start.”
- “I mocked the service, and its backers, all through the summer,” admits Om Malik. After actually seeing the site, though, Malik says “I am ready to eat crow. And not just any crow, but rotten, six-month-old crow: I have never been more wrong.”
- “In the months following the companies’ initial press release, we gave the joint venture a lot of grief,” notes TechCrunch. After seeing the site, they are “very impressed by the preview of Hulu’s interface and the bulk of its features.”
- “Hulu….has always been a joke,” according to Salon. After actually taking a look at the site, though, Salon has changed their tune. “Hulu is here, on time! And it’s excellent.”
A lot of people following new media appear to have let their prejudices against NBC, Viacom and other big media firms get the best of them when evaluating traditional media’s response to YouTube.
For over a year, we’ve seen signs that YouTube as you know it is dead. From the news that YouTube was cutting deals with the major RIAA record labels, to the fact that YouTube has been rapidly removing tens of thousands of videos, to Viacom’s billion-dollar lawsuit, it’s becoming clear that YouTube is screwed.
Traditional media can give people what they want – a comprehensive collection of high-quality video, free of spam and crappy user-generated content. While we’re longtime advocates of user-generated media, a lot of it’s crap – and people don’t want to wade through crap when they’re looking for their Lost fix.
We don’t want to wade through crap when we’re looking for our Lost fix.
YouTube’s days are numbered:
- Traditional media has figured out that it’s time to put video on the Internet and tack some ads onto it. They’re doing just that, and doing it well with sites like Hulu and The Daily Show.
- Many of the best video podcasters and vloggers are staying away from YouTube, because they want to keep control of their content. That means even more competition for YouTube.
- While YouTube is going to have to compete against more and more great video sites, it’s going to have to do it with a lot less content.
- Viral videos like the Leave Britney Alone guy are going to get some serious competition from the freakshows of daily commercial television.
The biggest reason YouTube’s days are numbered, though, is that the site has a lot of weaknesses, and mainstream media has the time, money and lawyers to exploit them.