WTF? NBC Wants Netflix To Be iTunes-KillerNov 29th, 2007 | By James Lewin | Category: Digital Video Downloads, Internet TV, Streaming Video, Video
Remember when NBC yanked its shows off of iTunes because it couldn’t come to an agreement with Apple on pricing?
Now they’ve entered into an out-of-left-field agreement with Netflix that will let Netflix subscribers watch current episodes of NBC’s top-rated show, Heroes, the day after their network airing.
In addition, Netflix offers prior season episodes of other popular NBC shows, including 30 Rock, Friday Night Lights and The Office. For these shows, Netflix subscribers will have the option of getting them on DVD or watching them instantly on their PCs.
While NBC has proven itself to be open to experimenting with Internet video options in the last year, deals like this leave us scratching our heads.
The future of television is on-demand ad-supported Internet video. Viacom, with its on-demand video sites for Jon Stewart and South Park, is moving ahead of the pack, and putting its content where its viewers are. NBC, on the other hand, is cutting deals with Netflix and letting you play catch-up if you missed a show.
Who are you going to be watching?