Why Universal Music Has No Digital Music StrategyNov 27th, 2007 | By James Lewin | Category: General, Strange
The December issue of Wired has a profile of Universal Music Group CEO Doug Morris that reveals why Universal has seemed to be aimless in its reaction to the growth of Internet music.
“There’s no one in the record industry that’s a technologist,” Morris explains. “That’s a misconception writers make all the time, that the record industry missed this. They didn’t.”
“They just didn’t know what to do,” says Morris. “It’s like if you were suddenly asked to operate on your dog to remove his kidney. What would you do?”
“We didn’t know who to hire,” he says. “I wouldn’t be able to recognize a good technology person ‚Äî anyone with a good bullshit story would have gotten past me.”
In the past, Morris has called iPod owners thieves, saying “These devices are just repositories for stolen music, and they all know it.”