Wizzard Media Inks Massive Podcast Ad Campaign DealNov 18th, 2007 | By James Lewin | Category: Audio Podcasting, Making Money with Podcasts
Wizzard Media has announced that the U.S. Navy has signed on for its first-ever podcast advertising campaign.
The campaign will continue through the end of January. It encompasses 20 different shows in the Wizzard Media network, covering the categories of music, gaming and sports & recreation.
To execute the buy, Wizzard was faced with its most extensive insertion order to date. The Navy‚Äôs 20-podcast campaign includes more than 3,000 ad placements across 1,200-plus individual audio and video podcast episodes. The total downloads for this campaign will exceed 6.5 million, with results being certified by Wizzard using Nielsen//NetRatings to verify the scope of audiences for the U.S. Navy and participating podcasts.
‚ÄúPodcast advertising is on the cusp of becoming a red-hot vehicle for marketers, and Campbell-Ewald should be credited for being ahead of the curve on behalf of its client,‚Äù said Jim Else, Vice President, Sales, Wizzard Media. ‚ÄúWith its podcast campaign, the Navy is reaching a highly targeted, opt-in audience of high quality, on-going audio and video shows.‚Äù