Dave Winer Says We’re Full Of Sh**Jan 11th, 2008 | By James Lewin | Category: Corporate Podcasts, iPods & Portable Media Players, Making Money with Podcasts
It looks like podcasting pioneer Dave Winer took issue with Mashable’s rant about their inability to get advertisers interested in their podcast ideas.
Winer also took issue with our response. We said that if you want to podcast professionally, you have to start thinking like a professional podcaster.
“Both sides of this argument are
full of shit wrong,” argues Winer.
Podcasts Are Like Porches….
“My phone doesn’t have a business model. Neither does my porch,” argues Winer. “I still like having a phone and a porch because they help me meet new people and communicate with people I know. Same with my blog and podcast.”
We’re not sure if we understand that stuff about phones and porches being like blogs and podcasts, but the gist of Winer’s argument seems to be that blogging and podcasting can’t be done professionally:
“Professional writers and broadcasters probably have a place, I don’t know, it’s not my problem. But let’s be clear – blogging and podcasting exist independent of a professional’s ability to eek out a living using the tools of blogging and podcasting.”
In other words, if you’re trying to do this professionally, Winer thinks you’re really not podcasting and blogging:
“A blogger is person who has an idea, expertise or opinion who wants to convey that to other people. The unedited voice of a person. What makes a blogger interesting is that they do something other than writing a blog. If all you do is write a blog, and if you want or need to make money from your blogging, it’s really hard to distinguish what you’re doing from what professionals who don’t use the web (are there any left?) do.
Same with podcasting.”
Podcasting Is A Technology, Not A World View
Like Winer, we’re big advocates for the idea that the most important thing about podcasting and other types of Internet media is that they make it possible for anyone to publish to a global audience.
Unlike Winer, though, we view podcasting as a technology – not a world view.
Here’s our definition of what a podcast is:
A podcast is a collection of files published to the Internet and made available as enclosures in an RSS 2.0 news feed.
That means a podcast can be:
- the unedited voice of a guy, like Winer, offering his thoughts on the world;
- an hour of great music, with little or no discussion, like the awesome dj mixes of DJ Steveboy. (I probably spend more time listening to free music podcasts than any other type of podcast);
- Cali Lewis’s awesome GeekBrief TV;
- a daily weather show, like Ed Roberts’ KC Weather Podcast;
- a TV show, as TiVo embraces podcasting; or
- something else that we haven’t imagined yet.
If you start saying that a podcast has to be “the unedited voice of a person,” you’re putting podcasting into a very tiny box and limiting people’s ability to imagine new ways to use the technology.
Some people are going to make personal podcasts. Some people are going to make commercial podcasts.
And some people are just going to make us freak out, by coming up with something completely new and original.
If You Want To Make A Commercial Podcast, Make It A Kick Ass One
It’s time for people to stop complaining that it’s hard to make money with podcasting.
If you don’t want to do the work to make a successful commercial podcast, make a kick ass podcast for yourself and your listeners.
If you want to be a pioneer in commercial podcasting, though, plan on it being hard work. Plan on doing the things that pioneers have to do. Plan on not having a roadmap. Plan on having to learn from earlier pioneers in order to survive.
Our advice for Mashable is this: if you want to make a commercial podcast, do it and make it kick ass.
But if you don’t want to think it through, take risks and work your ass off, maybe pioneering commercial podcasting isn’t for you.