MommyCast Re-Ups Dixie SponsorshipJan 23rd, 2008 | By Elisabeth Lewin | Category: Audio Podcasting, Making Money with Podcasts, Video Podcasts
For the third year in a row, Dixie Consumer Products has renewed its sponsorship of the MommyCast podcast, with a new 2008-year agreement. The continuing relationship will allow Dixie to maintain its role as a “preferred online sponsor” and partner of the long-running and popular MommyCast.
Gretchen Vogelzang, co-host and co-founder of MommyCast, said, “We think it says a lot about the power of the podcasting medium that Dixie wishes to sponsor us for a third year – it recognizes that they have received real value from their association with this new media.”
MommyCast was an early podcasting hit, having launched “way back” in March 2005. The podcast holds the distinction of being one of the first independent podcasts to land a major corporate sponsorship (with Dixie). Its early debut into the podcasting fray makes this third consecutive year of corporate sponsorship an apparent industry first.
MommyCast made new media headlines last fall when it launched the new MommyCast Family & Friends network, powered by Podango, featuring a variety of different parenting and family-oriented podcasts (including my friend Mark Blevis’ podcast series, Just One More Book!, about great children’s books and the people who write and love them).