Apple Developing iNews Service Based On PodcastingFeb 21st, 2008 | By James Lewin | Category: Audio Podcasting, Corporate Podcasts, Digital Video Downloads, General, Internet TV, iPods & Portable Media Players, Making Money with Podcasts, Podcasting Services, Video, Video Podcasts
An Apple patent reveals that the company is working on a podcast aggregator that would dynamically collect the news that you are interested in and deliver a personalized news podcast, according to a report at AppleInsider.
In other words – Apple wants to be your news and information station.
The system would allow you to:
- Subscribe to and personalize a podcast with software like iTunes;
- Select news segments selected from a variety of categories; and
- Automatically download the personalized podcast to your Apple TV, iPod or iPhone.
The custom news show could consist of a 5 minute segment from CNN on the day’s national news, a 5 minute segment from a local news station, and a 10 minute segment on sports highlights from ESPN.
In addition to offering mainstream content, the iNews service may let you integrate other podcast content:
“Upon selection of the custom button, a user can be assisted with another dialog screen to create a category of content, namely, media content, that is to be included within the custom podcast.
For example, the user may request to receive sports highlights from the weekend during the NFL season regarding specific teams or teams in the Eastern division. As another example, the user may desire to receive statistics regarding games played during the past week in the NFL.”
Once you select the playlist of content that you’re interested in, Apple’s servers would request the latest podcast content from content creators, stitch the segments together and then deliver the personalized podcast to iTunes or other podcast software. As part of this process, Apple could insert targeted advertising dynamically.