Google Debuts AdSense For VideoFeb 21st, 2008 | By Elisabeth Lewin | Category: Making Money with Podcasts, Streaming Video, Video, Video Podcasts
Google announced today that its AdSense for Video program is now open to publishers. Previously, the AdSense program has focused on serving (usually) contextually relevant text-only ads.
Google’s video pilot program originally was going to serve up video-in-video advertising. However, as it has evolved, the video part has been replaced by targeted, contextually-relevant CPM banners and CPC text overlays. Some web publishers see these ads as an alternative to the pre-roll and post-roll advertising clips that have become the industry’s default standard advertising format.
AdSense for video is now available to publishers who, at a minimum, serve one million video streams each month and are based in the U.S. with English language sites. Google has a site that explains their video ad options at http://www.google.com/ads/videoadsolutions/