Advertisers Shouldn’t Compete For Your Attention; They Should Sponsor Your Attention

Mar 18th, 2008 | By | Category: General

This video, via the always-awesome Seth Godin’s blog, is an awareness test.

Can you count how many times the white team passes the ball?


I failed this video – but it’s a great reminder of why advertisers shouldn’t be competing for your attention in new media.

If you’re focused on doing something you like, you’re not going to see or retain other messages.

Instead of competing for your attention or interrupting your attention, advertisers need to start sponsoring your attention. They need to deliver the Internet content that you’re interested in, or at least deliver the Internet content that appeals to the people interested their product or service.

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2 Responses to “Advertisers Shouldn’t Compete For Your Attention; They Should Sponsor Your Attention”

  1. [...] content” on the radio, or, instead of movies where advertisements are snuck into the plot, movies are advertisements with a plot tacked on as an afterthought. Increasing amounts of advertisements feed the need to compete for consumers’ attention, [...]

  2. [...] content” on the radio, or, instead of movies where advertisements are snuck into the plot, movies are advertisements with a plot tacked on as an afterthought. Increasing amounts of advertisements feed the need to compete for consumers’ attention, which in [...]

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