Hulu Launches Free Internet Television ServiceMar 11th, 2008 | By James Lewin | Category: Internet TV, Streaming Video, Video
Internet video site Hulu launches today, offering full-length episodes of more than 250 TV series, including Lost and The Simpsons, along with older hits like Buffy the Vampire Slayer. In addition, Hulu will feature content from the Warner Bros Television Group, Lionsgate and from sports leagues.
According to the company, it has already attracted over five million viewers interested in catching up with long-form video online. With its library of older content, the site provides viewers a way for digging into the “long-tail” of television programming.
Even more important to the site’s long-term success is the fact that it launches with a mature advertising platform in place, and advertisers lined up to use it.
I’m still skeptical about Hulu’s ad implementation and navigation. The site’s top level navigation doesn’t give you any idea of the range of content hidden on the site, and browsing is equally clunky, with relies too much on Flash.
Hulu’s ad implementation is equally clunky – showing you long, poorly targeted ads and forcing you to grab a mouse and click to continue watching the show.
The site does a great job delivering the shows, though. I caught up with much of season 3 of Lost via the site, and the video has the best I’ve seen for streaming HD. This, along with the fact that it’s lined up an impressive range of content, should give the site a chance at taking on YouTube.