Newspapers Have Lost Their Future To Internet Media

Mar 13th, 2008 | By | Category: Educational Podcasts, Podcasting Research, Podcasting Statistics

Cat on the newspaper

New research from comScore confirms one of the more important new media trends – that young people are abandoning newspapers for Internet media.

As a result, newspaper readership is getting smaller and older.

“That current generations are growing up getting their news online for free is an indicator that print circulations are likely to continue their decline,” said Jack Flanagan, executive vice president of comScore.

Younger News Consumers Less Likely to Read Print Newspapers

Heavy print newspaper readers show a strong skew towards older age segments, while the non-newspaper reader segments skew younger.

  • Those age 65 and older are nearly 3 times more likely (index of 296) than average to read the print edition of newspapers 6 times per week.
  • Those age 18-24 are 38 percent more likely than average to not read a print newspaper at all during a typical week.

Non-Newspaper Readers are Heavy Online News Consumers

Just as interesting: people that have abandoned newspapers are some of the heaviest online media users:

  • Based on their heavier than average visitation across most key news sites, those who do not read print versions of newspapers are not necessarily light news consumers.
  • Print news sites have a stand-alone brand presence in the online world. For example, the Web sites for three of the largest U.S. city newspapers ‚Äì the New York Times, LA Times and Chicago Tribune ‚Äì show above average visitation from both heavy newspaper readers and non-readers.
  • TV news brands are also heavily visited by non-print newspaper readers, underscoring the importance of sight, sound and motion to the digital news experience. Non-readers were 29 percent more likely than the average Internet user to visit FoxNews.com and 15 percent more likely to visit CBS News Digital.

Trends Favor Online News Sources

The shift from print to Internet presents a unique opportunity for online news providers.

“Non-newspaper readers are a particularly important segment to reach because they are heavier than average news consumers – they just prefer to consume it in a digital format,” notes Flanagan. “That they are receptive to print, TV, and Internet news brands indicates a broad opportunity online, but the brands that will ultimately win over these key news consumers are the ones that successfully integrate cutting edge digital content with high quality journalism.”

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5 Responses to “Newspapers Have Lost Their Future To Internet Media”

  1. [...] No deber√≠a ser novedad, pero lo es, seg√∫n comScore los j√≥venes entre 18 y 24 a√±os pr√°cticamente no miran los peri√≥dicos impresos. ← Anterior | Inicio Comparte esta anotaci√≥n Imprimir [...]

  2. Rob Dabney says:

    The newspaper industry is going through a big transition right now from a manufacturing focus to multi channel digital service business. The online reader base is growing rapidly for the Newspaper Websites but it’s not enough to counter the huge losses they are taking in print ad revenue. If the Newspapers aren’t able to adapt to this rapidly changing environment then we could all lose out on the quality journalism that these true journalists provide.

    But content is king and these companies have built long lasting brands in their communities. They’ll need to focus on quality niche local content and embrace new technology rapidly. They’ll need to get their content out to where it can get exposure with young people (social networks). Providing high quality community focused news is what they can do better than anybody. While there may be a number of papers that don’t survive, overtime I think the industry will be just fine.

  3. [...] No es novedad esta afirmación, pero para comScore lo es. Los jóvenes de 18 a 24 años no miran los periódicos impresos. Y es la pura verdad. [...]

  4. Navtej Kohli says:

    I donot think so Because News paper have different standpoint and viewers also , more u know about Internet and News here Navtej Kohli IT Blog

  5. Kim says:

    I think that this post makes excellent arguments on newspapers and there soon to be little existence.
    People are always looking for the next best thing (especially the younger generation) so who (or them) would want to pick up a boring ole printed newspaper when they can search for the stories they want and not have to read the rest? Is having a newspaper online that is only the sections you want that bad? But don’t we subscribe to extra’s that we would want to read? ie. magazines.

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