Interactive Advertising Bureau Offers Digital Video Ad Format Guidelines for Public Review

Apr 4th, 2008 | By | Category: General

The Interactive Advertising Bureau (IAB) has announced a set of Digital Video Ad Format Guidelines and is looking for feedback. The guidelines and best practices address the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads.

They were created to address:

  • Simplifying digital video ad buying across multiple sites through minimum common ad specifications for video, overlay and companion ads;
  • Achieving more efficient operations through a common set of creative submission guidelines; and
  • Increasing consumer understanding of ad interactions and environments through best practice recommendations for creative development and player environments..

“The creation of these formats and guidelines will allow digital video to continue to flourish on two levels– creativity and marketplace efficiency,” said Randall Rothenberg, President and CEO of the IAB.

Members of the industry including advertising agencies, advertisers, online publishers and technology vendors are encouraged to read the proposed guidelines and submit comments on the IAB site.

The comment period will last for thirty days. Following a review of the feedback, the guidelines will be finalized and publicly released.

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