Blockbuster To Test Stupid Idea You Know Is Going To FailMay 31st, 2008 | By James Lewin | Category: Digital Movie Store, Digital Video Downloads, iPods & Portable Media Players, Video
Blockbuster unveiled a prototype of an in-store kiosk for downloading movies at its annual meeting on Wednesday, part of its plan to transform into more than just a DVD rental chain.
The kiosk prototype, which will begin testing within the next three weeks, was developed by NCR Corp. For the pilot launch, the kiosks will be compatible with an Archos portable device, but the company ultimately plans for the kiosk to be an “open system” and widely compatible with a range of devices.
The kiosk offers a range of features to help customers make movie choices, including previews and recommendations.
This idea is wrong in so many ways. They want you to drive to their store with your digital media player (as long as it’s an Archos) to download a digital file?
In a world of Internet movie stores, Blockbuster needs to provide a compelling reason to go out of your house into the store. They should position themselves as the experts on Internet television, and sell the gear and services to make Internet media as simple as DVDs are.
If the best they can do is an in-store download service for Archos users, they might as well close up shop now.
Update: RRW’s Josh Catone agrees, saying “Blockbuster still seems like a company that’s making all the wrong moves as it struggles to transition to the digital world.”
Image: Lucias Clay