Internet Video Audience To Hit 1 Billion In 5 YearsMay 27th, 2008 | By James Lewin | Category: Internet TV, Video
The audience for Internet video will hit one billion viewers by 2013, driven by increasing broadband penetration and the rising connection speeds available to a growing percentage of the world’s population, according to ABI Research.
That’s 1 in 6 people in the world that could be the potential audience for your Internet video!
“The rapid expansion of broadband video creates opportunities,” notes ABI analyst Cesar Bachelet. “A wide variety of actors aim to gain a share of this fast-growing market: not only content owners such as the BBC and NBC Universal, and Internet portals such as AOL and Yahoo!, but also a range of new entrants including user-generated content sites such as YouTube and Dailymotion, broadband video sites such as CinemaNow and Lovefilm, and Internet TV providers such as Apple and Zattoo.”
By and large, content creators have not yet embraced the idea of producing global television for Internet distribution. As this happens, the scale of viral video hits is likely to dwarf anything that we’ve yet seen.