Average Teen’s iPod Has $800 Of Pirated MusicJun 16th, 2008 | By James Lewin | Category: General, iPods & Portable Media Players
According to a new survey, the average teenager’s iPod has about $800 of pirated music on it:
On average every iPod or digital music player contained 842 illegally copied songs. The proportion of illegally downloaded tracks rises to 61 per cent among 14 to 17-year-olds. In addition, 14 per cent of CDs (one in seven) in a young person’s collection are copied.
Illegal copying in some form is undertaken by 96 per cent of 18 to 24-year-olds surveyed, falling to 89 per cent of those aged 14-17. Nearly two thirds copy CDs from friends, and similar proportions share songs by e-mail and copy all the music held on another person’s hard drive, acquiring up to 10,000 songs in one go.
The University of Hertfordshire’s stats seem high, but if the actual numbers are anywhere near these, it’s no wonder why the mainstream music industry is hurting.
The industry needs to open up to new ideas, like using podcasting as a promotional tool, and creating CD releases that are more of a tactile experience, so that there’s more value in owning the physical release.