Internet TV Use Up 45% In Last Year

Jul 14th, 2008 | By | Category: Internet TV, Podcasting Research, Podcasting Statistics, Video

Internet TV is growing at an insane rate. According to comScore, U.S. Internet users viewed more than 12 billion online videos during the month, up 45 percent versus year ago.

Nearly 142 million U.S. Internet users watched an average of 85 videos per viewer in May.

Google Sites (mainly YouTube) attracted the most viewers (83.8 million), who watched an average of 50 videos per person. Fox Interactive attracted the second most viewers (60.8 million), followed by Yahoo! Sites (40.2 million) and Microsoft Sites (29.5 million).

Other highlights:

  • 74 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 228 minutes of video.
  • 82.2 million viewers watched 4.1 billion videos on YouTube.com (50.4 videos per viewer).
  • 54.8 million viewers watched 703 million videos on MySpace.com (12.8 videos per viewer).
  • 6.8 million viewers watched 88 million videos on Hulu.com (13.0 videos per viewer).
  • The duration of the average online video was 2.7 minutes.

For several years, we’ve been saying that Internet TV was going to make traditional TV’s shift to digital irrelevant:

“US broadcast television is scheduled to go digital on February 17, 2009, by order of the Federal Communications Commission. Broadcast television’s move to digital could be the start of something big.

But with Internet broadcast audiences in the millions, video download audiences in the tens of millions, and portable devices like the iPhone making Internet video increasingly available, it’s starting to look the broadcast television’s switch to digital may be traditional television’s last hurrah.”

It’s looking more and more like 2009 will be the year this will happen, at least for first movers.

Broadband users are already abandoning television for Internet TV. By this time next year, there will be a broad range of Internet TV devices available, including the XBox 360, Apple TV, Roku’s Player and Kodak’s Theater HD Player. That, plus more content, will only accellerate this shift.

Here’s the rest of the info from comScore’s announcement:

Fox Interactive Media Increases Market Share

In May, Google Sites once again ranked as the top U.S. video property with 4.2 billion videos viewed (representing a 35 percent share of all videos viewed), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 778 million videos (6.4 percent), gaining 1.3 share points versus April. Yahoo! Sites ranked third with 347 million (2.9 percent), followed by Microsoft Sites with 246 million (2.0 percent). Hulu.com, a joint venture of NBC and Fox featuring full-length broadcast TV programs, debuted in the tenth position with 88 million videos being viewed (0.7 percent).

Top U.S. Online Video Properties* by Videos Viewed

May 2008

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property

Videos

(000)

Share (%) of

Videos

Total Internet

12,086,273

100.0

Google Sites

4,205,700

34.8

Fox Interactive Media

778,168

6.4

Yahoo! Sites

346,825

2.9

Microsoft Sites

245,899

2.0

Viacom Digital

206,047

1.7

Time Warner – Excl. AOL

145,113

1.2

ABC.COM

126,589

1.0

Disney Online

107,876

0.9

AOL LLC

104,681

0.9

HULU.COM

88,284

0.7

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Top U.S. Online Video Properties* by Unique Viewers

May 2008

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property

Unique Viewers (000)

Average Videos per Viewer

Total Internet

141,657

85.3

Google Sites

83,828

50.2

Fox Interactive Media

60,760

12.8

Yahoo! Sites

40,197

8.6

Microsoft Sites

29,471

8.3

Time Warner – Excl. AOL

24,612

5.9

AOL LLC

21,670

4.8

Viacom Digital

21,260

9.7

Disney Online

12,385

8.7

ESPN

8,425

8.9

ABC.COM

7,747

16.3

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Image: Alexandre Van de Sande

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2 Responses to “Internet TV Use Up 45% In Last Year”

  1. Mike says:

    Over one million hits to start up 30a Television within six months of launch bears out these figures

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