93 Percent Of Americans Believe Your Company Should Be Using Social MediaSep 26th, 2008 | By James Lewin | Category: General
It’s time for corporate America to take a hard look at social media.
According to the a new survey:
- 93 percent of Americans believe a company should have a presence in social media;
- 85 percent believe a company should not only be present but also interact with its consumers via social media; and
- 56 percent of Americans feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.
The stats come from the 2008 Cone Business in Social Media Study.
â€œThe news here is that Americans are eager to deepen their brand relationships through social media,â€ explains Mike Hollywood, director of new media for Cone, â€œit isnâ€™t an intrusion into their lives, but rather a welcome channel for discussion.â€
It’s clear from these numbers that it’s time for companies to get involved in social media. There’s no clear roadmap for this, so most companies are likely to proceed cautiously.
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