How Barack Obama Beat John McCain With New MediaNov 5th, 2008 | By James Lewin | Category: Featured Story, General, Podcasting Events
Two years ago, we predicted that the next President of the United States would be a podcaster.Â
People are steadily moving their attention to new media and newspapers and old media are dying. We knew that no candidate could win the 2008 election without getting their message in front of people on their computer, on their iPods, on their cell phones and anywhere else people listen to, read and watch new media.
Barack Obama has soundly beaten John McCain and it’s clear that Obama’s new media strategy played a big part in this win.
Â Let’s review some of the top new media contests of this election:
When it comes to YouTube, there was no contest: Obama blew away McCain.
Here’s a chart of the top political channels on YouTube:
Obama’s official YouTube channel has received 4 times as many views as McCain’s, 97 million vs 24 million.Â
But Obama didn’t just get more views. He’s made much better use of YouTube, populating it with nearly 2,000 videos and attracting over 117,000 subscribers. That’s about 5 times as many videos as McCain, and about 4 times as many subscribers.
By making efficient use of YouTube, Obama beat McCain at getting his message in front of fans of Internet video.
Obama did just as well in the world of podcasting