Marc Cuban: New Media Producers Are SuckersJan 28th, 2009 | By James Lewin | Category: Commentary, Internet TV, Streaming Video, Video
Marc Cuban has published a provocative post at his Blog Maverick site, The Great Internet Video Lie.
In it, Cuban argues that new media producers that think that the Internet is democratizing video are suckers that have bought into a big lie:
The Great Internet Video Lie is that the internet opens distribution to compete with the evil gate keepers, cable and satellite.
In reality, if you have a desire to deliver a large number of streams, and you want to compete with another internet video provider to offer a large number of streams, you are not in a very good position. You are at the mercy of 3 or 4 CDNs, the ultimate internet video gatekeepers
The internet is not an open video platform. Video distribution of any scale places you at the mercy of just a very few CDNs. You literally have to compete for timeslots for very large events.
If you have dreams of competing with traditional TV network viewing numbers using the internet, dream on. You cant afford it. You have been sucker punched by the Great Internet Lie.
While there’s a lot of truth to what Cuban says, he’s judging the success of new media by old media metrics.
Much of what makes new media so interesting is that you don’t have to play by the old rules and you can judge your success by your own measures. As a result, there are people that are making from their bedrooms and getting millions of views.
What do you think? Is Marc Cuban right? Is new media for suckers?