Laid Off From A Newspaper? Blame Perez Hilton!Feb 25th, 2009 | By James Lewin | Category: Commentary
I’m not a fan of gossip sites, but Perez Hilton is a force of nature to be reckoned with.
Yesterday, Perez Hilton (Mario Armando Lavandeira) announced that his site had its busiest day ever – getting an astounding 13.9 million page views in one day.
Meanwhile, the Hearst corporation announced huge layoffs at the San Francisco Chronicle:
Hearst Corporation announced today that its San Francisco Chronicle newspaper is undertaking critical cost-saving measures including a significant reduction in the number of its unionized and nonunion employees. If these savings cannot be accomplished within weeks, Hearst said, the Company will be forced to sell or close the newspaper.
The reductions could results in hundreds losing their jobs.
Think these announcements aren’t connected?
Then check out this graph, via Alexa, comparing the reach of the two organizations online:
Perez Hilton’s site – basically a pop and pop operation – consistently reaches more people online than the San Francisco Chronicle’s site, created by an organization with hundreds of employees and the backing of a multimedia conglomerate.
The Internet has radically changed the economics of news.
Newspapers are going to have to learn from Hilton, and other new media powerhouses, if they want to survive.
via Ryan Spoon