Wizzard To Automate Ad Campaigns With Ad Server Ando

Feb 24th, 2009 | By | Category: Audio Podcasting, Making Money with Podcasts, Podcasting, Podcasting Networks

Podcast network Wizzard Media today announced an agreement with Ando Media to automate their audio advertising campaigns. “Non-intrusive” advertisements will be “stitched” to the beginning, middle or end of participating audio podcast programming in the Wizzard network.

Wizzard and Ando Media’s first joint ad campaign, already underway, will be for Cisco’s Webex, a digital tele-conference service.

By automating ad serving, Wizzard Media says it will be capable of delivering rich media ads to the mass consumer market while also “capturing revenue from ‘long tail’ customers.” That is, advertisers can specifically target their ads for one demographic group, or niche audience, who make up the broad consumer base of Wizzard’s extensive library of podcast choices.

“Podcast audiences comprise the smartest, most product-aware consumer demographic in the world. We’re excited to work with Ando Media and their ad partners to target specific products to the right buyers,” said Wizzard CEO, Chris Spencer.

“Podcasts [have] become an effective way to reach an engaged and savvy consumer via online audio. These consumers have already ‘raised their hands’ for the content by subscribing to podcasts and are accepting of advertising that is entertaining and engaging” added Paul Krasinski, Executive Vice President of Ando Media.

Wizzard Media is one of the largest podcasting networks ever created, including over 17,000 content producers and over 1.2 billion download requests per year.

Ando Media is a five year-old company that “provides real-time audience measurement and ads management solutions for the Internet audio market.” Ando serves approximately 5,000 radio station clients, including, the company says, 46 of the Top 50 broadcasters in the country.

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2 Responses to “Wizzard To Automate Ad Campaigns With Ad Server Ando”

  1. Jim WIlliams says:

    No wonder the ad deals are not working at Wizzard you do know vendors are not renewing contracts?. CPM rates have been horrible on offered deals these folks are idiots. Wizzard is not a podcast network they are a hosting provider who only represents a small handful of the hosted shows on there hosting service.

  2. Ulrich says:

    The quantity of games as well as the risk and reward factor are two reasons why we don’t see that as much.

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