Marketers Moving Their Advertising Dollars To Social MediaMar 16th, 2009 | By Elisabeth Lewin | Category: Commentary, Featured Story
You probably already know that people are moving their attention from traditional media to new media.
Now, research shows that marketers are following, moving their advertising dollars from traditional media to social media. Spending on social media is on the rise, according to Forrester Research’s Jeremiah Owyang:
- According to Forrester, more than half of the marketers interviewed are planning to increase their social media budget during the recession.
- Another 42% of marketers said they would, at least, maintain the same level of spending on social media marketing;
- All in all, 95% of marketers are “bullish on social media marketing.”
Using social media for marketing makes sense, Owyang says, since itâ€™s an inexpensive way to reach your intended audience.
Forrester argues that marketers should take social media seriously, and not treat it as an experiment. “[P]ut the right roles, process, and measurement capabilities in place to be effective…. The most expensive part is the soft costs: strategy, education, process, roles, measurement.”
Is the money finally going to flow into new media and social media?
Leave a comment with your thoughts!
Image: Steve Wampler