Daily Mobile Internet Use SoarsMar 16th, 2009 | By Elisabeth Lewin | Category: iPods & Portable Media Players, Mobile Podcasting
Information released this morning by digital measurement company ComScore says that people’s use of mobile devices for accessing news and information on the Internet “more than doubled” from January 2008 – January 2009.
Over a third (35 percent, or 22.4 million) of the 63.2 million people who accessed news and information on their mobile devices in January 2009 did so daily. That figure is more than twice the size of the audience last year, when an estimated 10.8 million people used their mobile devices daily to get news and information from the Internet.
â€œOver the course of the past year, we have seen use of mobile Internet evolve from an occasional activity to being a daily part of peopleâ€™s lives,â€ observed Mark Donovan, senior vice president, mobile, comScore. â€œThis underscores the growing importance of the mobile medium as consumers become more reliant on their mobile devices to access time-sensitive and utilitarian information.â€
News and information are still, by far, the most-viewed categories for daily mobile web access, with 22.4 million daily unique users in January 2009 (up from 10.7 million in Jan ’08), a 107% change.
Social networking and blogging sites experienced the same explosive growth among mobile Internet users as among the general computer-using population. These sites ran a distant second to news and info sites among “most-viewed” categories, with 9.3 million daily unique users in Jan. ’09. However, this category marked the most dramatic increase — a 427% change over the 1.8 million unique daily mobile users in this category in January 2008.
The four other top categories that grew the fastest for daily mobile web access were:
- Stocks and financial info (up 188% from last year, 3.3 mil daily unique users 01/09),
- Movie information (up 185% from last year, 3.1 mil daily unique users 01/09),
- Business directories (up 161% over last year, 2.4 mil daily unique users 01/09),
- Entertainment (up 160% over last year, 5.5 mil daily unique users 01/09).
What are the implications of this for media organizations?
Mobile device owners are keenly interested in getting news and information (the province of “old” media like newspapers, radio, and tv) via their phones and portable media doo-hickeys. Old media, newspapers and magazines in particular, are in a state of declining revenues and rising expenses, some might even say a state of crisis. Perhaps focusing on making these sites easier for mobile users to, well, use can be a bigger part of the “old media” retooling.
For new media: accessing social networking and blogging sites, as a category, has mushroomed among daily mobile web users. That category is growing far more quickly than any other on the comScore report. How is your organization taking advantage of this boom time? And what will you do to maintain users’ interest, once the boom time is past?
Finally, for old and new media alike: Some of the fastest growing categories among daily mobile web users are staid and rather boring sites like movie listings and entertainment info, financial sites and business directories. How can news, information, social networking, and blogging sites capitalize on this less-glamorous but growing part of the mobile web?
If you have brilliant ideas, please weigh in in the comments.