Podcasting Goes MainstreamMar 4th, 2009 | By James Lewin | Category: Audio Podcasting, Corporate Podcasts, iPods & Portable Media Players, Making Money with Podcasts, Podcasting, Podcasting Research, Podcasting Statistics
Podcasting is going mainstream, at least according to eMarketer:
Podcasting has evolved from an odd, funky blogging experiment into a broad medium with mainstream trappings. Today, the vast majority of the top-rated podcasts come from recognizable media entities that are using podcasts to expand their existing radio, TV, cable or satellite audiences.
They peg the podcast audience at 9% of Internet users now, and are predicting the audience to nearly double, to 17%, within five years.
Podcasting & eCommerce
eMarketer also notes a relationship between podcasting and online shopping:
US online buyers who purchase mostly online showed an even greater propensity to listen to podcasts.
50% of mostly online buyers in a PriceGrabber.com survey said they listened to podcastsâ€”a far greater number than comparable percentages of Internet users or consumers as a whole.
eMarketer’s research suggests that podcasting has evolved from a niche channel to a mainstream one.
The podcast audience also deserves special attention from online marketers, because it appears that the podcast audience is more likely to shop online than Internet users or consumers as a whole.
What do you think? Is podcasting now mainstream?