YouTube Tops 100 Million U.S. Viewers For First TimeMar 4th, 2009 | By Elisabeth Lewin | Category: Digital Video Downloads, Internet TV, Streaming Video, Video
Digital measurement service comScore today released January 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 14.8 billion online videos during that month. These figures represent an increase of 4 percent over December 2008. YouTube led the growth charge, accounting for 91 percent of the incremental January-versus-December gain in the number of videos viewed. Perhaps most notable in this monthly report, YouTube surpassed 100 million U.S. viewers for the first time.
With 6.4 billion videos, viewed by 102 million U.S. online video viewers, in January 2009, Google-related websites once again ranked as the top U.S. video property. That equals 43 percent online video market share. More than 99 percent of the Google video viewings came from their YouTube.com property. Two out of every three online video viewers utilized the Google sites.
Fox Interactive Media, parent corporation of MySpace.com, ranked a rather distant second with 552 million videos watched by 62.1 million U.S. viewers (3.7 percent). Yahoo! Sites with 374 million videos (2.5 percent) and Viacom Digital with 288 million (1.9 percent).Â Megavideo climbed 15 percent (103 million videos) in January to nab a top ten ranking for the first time.
Other interesting bits from the comScore report include:
- 76.8 percent of the total U.S. Internet audience viewed online video.
- The average U.S. online video viewer watched 356 minutes of video (approximately 6 hours) in January 2009, up 15 percent over the previous month.
- 100.9 million U.S. viewers watched 6.3 billion videos on YouTube.com (62.6 videos per viewer).
- 54.1 million U.S. viewers watched 473 million videos on MySpace.com (8.7 videos per viewer).
- The duration of the average online video was 3.5 minutes, up a wee bit from 3.2 minutes/video in December 2008.
- The duration of the average online video viewed at Megavideo was 24.9 minutes, higher than any other video property in the top ten.