Ira Glass: Podcast Increased This American Life Audience By Half A Million

Apr 16th, 2009 | By | Category: Audio Podcasting, Podcasting

Anyone who thinks that podcasting is a niche media for geeks should check out what Ira Glass has to say on how podcasts grew This American Life’s audience:

Podcast fan: Have you found that podcasting has changed This American Life?

Ira Glass: Interestingly, it’s pulled in a much younger audience.

The radio audience has stayed the same size – 1.8 million people a week – but now there’s this extra half million people and they’re much much younger than the public radio audience.

Which is fantastic, of course. I know meet lots of people in their teens and twenties at our live events, and some of them aren’t public radio listeners at all. They simply know us as a podcast.

In terms of content this hasn’t changed the show but in terms of reach, it’s really nice.

Glass didn’t lose radio listeners by offering a podcast, he gained half a million listeners that otherwise would not have heard his show.

Glass’s experience with This American Life’s podcasts demonstrates how powerful podcasts can be for reaching people that prefer to consume media on their own schedule.

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8 Responses to “Ira Glass: Podcast Increased This American Life Audience By Half A Million”

  1. msbpodcast says:

    To anybody who gives me crap about it being ‘like’ and ‘ums.’ spewing from the mouths of tweenage amateurs, I would refer them to Australian Broadcasting Corporation, the British Broadcasting Corporation, the Canadian Broadcasting Corporation, and up up the alphabet.

    I would point them at the iTunes Music Store for where to get podcasts on anything and everything… (There are 2 podcasts on Model Railroading, there are 30 podcasts on Otaku, 30 on amine, 12 on multiple sclerosis, on … anything and everything.)

    I would point them at podcasts with large (multi million downloads per week, like Adam Carolla,) and tell them to look at some industry download stats.

    Its definitely NOT a fad.

    Its become the tail that wags the dog.

  2. [...] Glass,  a broadcaster on th NPR show  ’This American Life’ said in an interview that; poscasting is responsible for bringing  an extra half a million listeners to his talkshow [...]

  3. [...] the weekly iTunes Most Downloaded Podcasts.  Host Ira Glass has even been quoted as saying their listenership grew by at least half a million through that avenue [...]

  4. Mary Herr says:

    I recently retired and listen to TAL podcasts all the time on my walks and when I’m doing any travelling (by train, plane, bus). The one thing that bugs me about Ira Glass is he talks so fast often drops the last word in a sentence, leaving me frustrated that I didn’t catch what he said. The stories are great, though.

  5. Glenna Auxier says:

    There is more to life than increasing the speed, Slow down so we can understand you Ira!

  6. [...] two days, but doesn’t Ira Glass seem a bit technologically nostalgic?  He’s embraced the podcast, but the latest route to provide insight and storytelling to fans is Twitter. Ira Glass does have [...]

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