Rocketboom Creator Launches Tech SpinoffApr 16th, 2009 | By James Lewin | Category: Internet TV, Video
When we were speaking with Intel about some of their objectives and some of our objectives, we realized that we had a lot in common and decided to launch Rocketboom Tech, with their help.
We set this up in a way where our objective at Rocketboom is met with the extra resources and support to get the show up and running, and both of our objectives are met through a collaboration to get people aware of and interested in new technologies while also learning ourselves from the experience. Intel is creating a massive amount of media already (Intel pressroom is www.intel.com/pressroom and Intel YouTube is www.youtube.com/channelintel ) so understanding the Rocketboom process is just one of many branches they can add to their growing tree of knowledge.
Rocketboom Tech is sponsored by Intel, which appears to be very light-handed with the branding.
Baron characterizes the relationship as an “example of smart collaboration”:
Intel is not interested in simply sponsoring or running advertisements on Rocketboom. They are exploring new media themselves and with every relationship, appear to be keeping fresh and on top of the pulse of what is going on.
This looks like a great move by Intel. By supporting a clever tech video podcast, they’re getting their brand in front of a lot of people that make decisions about purchasing and using Intel products. And they’re doing it in a very cost-effective way.
If this is the future of advertising, I like it!