Online Video Advertising…Is HorribleMay 21st, 2009 | By James Lewin | Category: Featured Story, Internet TV, Video
Dan Rayburn offers a great take on the state of online video advertising in an article at BusinessOfVideo:
The online video industry should be a lot further along then it is right now.
The consumer experience for online video advertising right now is horrible. Nearly all ads are not targeted, content owners are not making money, content owners are cutting up content into too many pieces, and while I said two years ago that “15 Second Pre-Roll Video Ads Will Become The Standard”, clearly that was wishful thinking on my part. In the last week I’ve gotten ads that range from 10 seconds, 15 seconds, 30 seconds, 41 seconds and 60 seconds.
What is going on? How do content owners not realize the affect this has on the consumer experience?
Rayburn’s right. The state of Internet video advertising is horrifically bad.
We already know that ad-supported Internet video is the future.
We already know that traditional 30-second commercials don’t work online.
We already know that bad advertising is holding back Internet video.
So why are sites like Hulu still torturing us with long, untargeted ads?
Don’t advertisers know that we’re muting the sound and checking our email or Twittering about how bad their ads are?