Amazon Crowdsources TV Ad Campaign

Jun 8th, 2009 | By | Category: Video

Online book mega-retailer Amazon.com today announced the “Your Amazon Ad Contest.”  The competition solicits customer-created television commercials, the best of which will win a $10,000 Amazon gift card.

“One need only look at the customer reviews for Tuscan Whole Milk and the Three Wolf Moon T-shirt to see how many creative and talented customers we have,” said Steve Shure, vice president of global marketing at Amazon.com. “We’re excited to invite them to create a television ad for us and can’t wait to see what they come up with.”

Beginning today and until July 17, 2009, customers can upload their “Your Amazon Ad Contest” creations to this link.  An Amazon-appointed jury will review the contest submissions and select five finalists based on creativity, overall appeal of the ad, and the likelihood that the ad will inspire viewers to shop with Amazon.

The five finalists will be announced Aug. 24, 2009, and Customers can view and vote until September 6 on their pick for “Audience Prize” winner. An Amazon judging panel will select the Jury Prize winner. Both winners will receive a $10,000 Amazon.com Gift Card as their prize, when the contest winners are announced.

Contestants can submit their entries at www.amazon.com/yaac or at www.withoutabox.com, an “indie film network” acquired by Amazon via its IMDb subsidiary.

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