Are Twitter Users Anti-Social?Jun 22nd, 2009 | By James Lewin | Category: General, Microblogging
According to HubSpot’s report:
- 79.79% Twitter users fail to provide a homepage URL
- 75.86% of users have not entered a bio in their profile
- 68.68% have not specified a location
- 55.50% are not following anyone
- 54.88% have never tweeted
- 52.71% have no followers
So – more than half of all Twitter users have done nothing more than lurk at the site, and three-fourths of all Twitter users aren’t even trying to be social.
A lot of people are going to take a look at these numbers and conclude that Twitter users are anti-social. That’s a mistake, though, because it confuses Twitter accounts with actual users of the site.
It’s clear that Twitter hype has led a lot of people to sign up for the site to check it out. Many people also have multiple identities on Twitter in order to “stake claim” on those identities. This no different than the way people buy many more domain names than they actually use.
Trying to understand Twitter based on unused accounts makes as much sense as trying to understand the Web based on all the millions of unused domain names.
HubSpot’s statistics are interesting – but their stats would be a lot more useful if they focused on people that actually actively use the site.