Podcast Network Plans To Promote, Distribute iPhone ApplicationsJun 3rd, 2009 | By James Lewin | Category: General, Podcasting
Podcasting network Wizzard Media today announced plans to distribute iPhone applications, starting with six apps: Blue Attack, OmNomNom, Sudoku Unlimited, TouchScan, Blue Defense and Sudoku Classic.
The move seems like a strange one, at first glance. But Wizzard plans to use its podcast network as an advertising platform to promote the iPhone applications:
Based on current sales figures, Wizzard estimates these Apps will generate over $228,000 in annual revenues, after the standard deduction of Appleâ€™s 30%, for the Company before any increased sales from marketing the Apps via the Wizzard Podcast Network to iPhone and iPod Touch users. Through advertising and marketing by Wizzardâ€™s thousands of podcast producers to their highly engaged audience of iPhone and iPod users, Wizzard believes sales could be significantly higher on an annual basis.
The Company plans to continue to acquire the rights for up to 100 already launched and approved iPhone Apps to provide podcast producers with a continuous stream of fresh, paid advertising for their episodic shows, app developers with increased sales revenues and provide for profitable App sales for Wizzard.
â€œThe simplicity of a consumer hearing about a great App from their favorite podcast and being able to pause the podcast, click to the App store and buy, all on their iPhone, makes us believe that this could be a great success for podcasters app developers and for Wizzard,” says Chris Spencer, Wizzard Media CEO.
â€œAs more people move towards the mobile consumption of podcasts on the iPhone and iPod Touch, Wizzard sees new revenue opportunities opening up for its podcasting business using Appleâ€™s App Store micropayment system,â€ says Dave Mansueto, co- founder of Liberated Syndication (a Wizzard Media company).