Trent Reznor’s New Media Tips

Jul 10th, 2009 | By | Category: Audio Podcasting, Citizen Media, Internet TV, Making Money with Podcasts, Microblogging, Podcasting, Video, Vlogs

Nine Inch Nail’s Trent Reznor posted an interesting article yesterday looking at ways artists could use the Internet to promote themselves, even if they are new or unknown.

In the article, Reznor shared these tips for how to use the Internet, new media and social media sites:

  1. Have your MySpace page, but get a site outside MySpace – it’s dying and reads as cheap / generic.
  2. Remove all Flash from your website.
  3. Remove all stupid intros and load-times.
  4. MAKE IT SIMPLE TO NAVIGATE AND EASY TO FIND AND HEAR MUSIC (but don’t autoplay).
  5. Constantly update your site with content – pictures, blogs, whatever.
  6. Give people a reason to return to your site all the time.
  7. Put up a bulletin board and start a community.
  8. Engage your fans (with caution!)
  9. Make cheap videos.
  10. Film yourself talking.
  11. Play shows.
  12. Make interesting things.
  13. Get a Twitter account.
  14. Be interesting.
  15. Be real.
  16. Submit your music to blogs that may be interested.
  17. NEVER CHASE TRENDS.
  18. Utilize the multitude of tools available to you for very little cost of any – Flickr / YouTube / Vimeo / SoundCloud / Twitter etc.

Reznor adds, “If you don’t know anything about new media or how people communicate these days, none of this will work. The role of an independent musician these days requires a mastery of first hand use of these tools. If you don’t get it – find someone who does to do this for you.”

These are great suggestions – and it’s information that doesn’t just apply to established artists like Reznor, but could apply to anyone.

If you want to dig Even Deeper, see the NIN site for Reznor’s full thoughts on ways musicians and artists can use the Internet.

And if you’ve got more thoughts or suggestions on this, leave a comment below!

Tags: , , , , , , ,

16 Responses to “Trent Reznor’s New Media Tips”

  1. I was sad to hear Trent had left twitter – understandable though. he has a legion of loyal fans and probably doesn’t need it. Although his fans will probably be upset. We are an independent band from Australia – completely different genre. These tips seem very on the money, we have recently engaged the full utility of the internet to engage fans and you may be interested to watch how it unfolds. We have are around 6 months into our commitment to the net. Let me go through trents points from an indie PoV
    1. our myspace – http://www.myspace.com/damiencrippsband – disagree a little – myspace is a community of music lovers – a lot left for face book but still use their myspace for music. our myspace visits have trebled in the last 6 months
    2. Agree on the flash – we have never had any and never will
    3.Intros & lod times used to be acceptable but that is no longer the case. We are entertainers and as at a show people dont want to wait
    4. Complicated web pages drive traffic away and potential friends or fans are lost – less is more
    5. Agree on the constant up date – but make it worth seeing – we have recently decided to take the twitter widget out of other sites as you may look stupid when the tweets are viewed out of context
    6. Giving people a reason to return – is super important – you have to engage them . once you have done all the hard work of getting them to your page – don’t let them become unengaged – contests – give a ways etc
    7. We have only just started working on the community stuff – so will report back. This is easy to set up but can be hard to build
    8. Engage your fans – at all costs get them to be part of the bands journey – so they get exited about any breakthroughs etc
    9. recently we experimented with this. The angle we took was to interview other celbrities on general topics. The fans love it. this area needs to be managed – they wont return to these videos but it does let them have insight to the band
    10. ou tube is your own tv station – treat it like rupert murdoch would. Entertaining content and regular uploads – treat it like your own MTV – i encourage bands to be wary of sound quality – your video skills are not expecetd to be great but your music has to be
    11. play shows – well thats all well and good for trent to say travelling in first class – penthouse suites and full houses every where. We agree play shows but be very selective. Make sure that it is worth doing – that gig time may be better spent chatting with new fans on line. If you are going to play too 4 people etc
    12. well making interesting things goes with out saying – i hope you didn’t need to be told that
    13 – twitter – if you dont have twitter you should stop reading this and get it. Never has anything turned our career around so significantly
    14. you are either interesting or your not – if you are not add a band member who is – un interesting is exactly what it is
    15 be real – yes at all costs – you can still keep your life private but just be yourself . Our personalities have won us a lot of fans and friends
    16. Music bolgs take time – but its your choice – keep your part time job pumping gas or take a risk and commit to your music. Sleep when you are dead. Example i just got home from a show to round 400 people – the rest of the band are out partying and i am working. We have a roster system and stick to it religiously.
    17 trends are a crock of shite – how can we compete with Michael Jacksons death (rip) – its unlikely that we can, so chasing trends is pointless, your time is better spent fertilizing relationships with friends that have taken time to be engaged.
    18. Utilize everything – friends – family and now the internet and its tools the ones that have worked for us are , Twitter, Myspace, Jango, Last FM, you Tube wordpress, Squidoo, blip, bandcamp there are heaps but there is a few.

    Hope you have taken a little from my input. Take the time to drop by our blogs on squidoo or wordpress and say hello – tell us what you think

    Good luck on your musical journey or your musical search
    Damien Cripps
    Damien Cripps Band

  2. James Lewin says:

    Great feedback!

    It’s also important to note that Reznor addresses his comments to artists, not just musicians.

    Most of his suggestions apply equally well to anyone doing creative work on the Internet.

  3. [...] R guy to show up at your gig – good luck, you’re going to be waiting a while. Thank You Podcasting News. Posted by Chuck • July 11, 2009 • 2:16 pmCategories: New [...]

  4. [...] Trent Reznor’s New Media Tips – Podcasting News Trent Reznor’s New Media Tips – Podcasting News. [...]

  5. [...] was recently perusing the Podcasting News site and found an article with some new media tips from Trent Reznor. Now, I am only vaguely aware of Mr Reznor, not being a Nine Inch Nails fan, [...]

  6. suensqui says:

    gah
    trent looks fat in the photo
    D: i used to have him as an ideal in looks

  7. As soon as I noticed this site I went on reddit to share some of the love with them.

  8. The tips are shown is literally really very interesting and i would like to share it.

  9. I appreciate your point and feeling what you shared in your article thanks for the sharing.

  10. Morgan Jones says:

    Thanks for posting

  11. these tips are great thanks for sharing

  12. It’s so nice tips to create our web content.

  13. Hey!
    It’s great Tips shares to us, it’s more informative I follow these tips, well a discussion on the particular topic.
    Thanks for sharing.

  14. I really appreciate all these tips about media by the author, thanks for the great information

  15. redbox is for you if you love streaming

  16. Redbox tv is an best live tv streaming app for android windows

Leave a Reply