United Airlines Gets A Harsh Lesson In the Power Of New MediaJul 8th, 2009 | By James Lewin | Category: Citizen Media, Internet TV, Video
In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and singer Dave Carrol saw his Taylor guitar being thrown around by United Airlines baggage handlers in Chicago:
I discovered later that the $3500 guitar was severely damaged. They didnâ€™t deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss.
So I promised the last person to finally say â€œnoâ€ to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world. United: Song 1 is the first of those songs. United: Song 2 has been written and video production is underway. United: Song 3 is coming. I promise.
United Breaks Guitars has been viewed nearly a quarter million times in just 2 days, and that’s goint to be just the beginning.
United Breaks Guitars is going viral because:
- Everybody hates the hassle of flying these days. Flying was once glamorous; now, dinner is a bag of peanuts and you’ve got to pay $15 dollars if you decide that you actually want to check in some luggage.
- Everybody has been given the run around by airlines.
- Dave Carroll’s story is a story that you can relate to, even if you don’t have $3,500 guitars.
- There’s a lot of humor in the video, ranging from the baggage handlers playing toss with Carroll’s guitar to the chalk outline of the victim.
- The song is catchy and well crafted. If you’re like me, you probably found yourself singing along with the chorus by the end of the song.
What a fiasco for United Airlines. And Carroll has promised two more songs!
Do you think Ms. Irlweg has some explaining to do?