Is Mixcloud The Future Of Podcasting?Sep 22nd, 2009 | By James Lewin | Category: Audio Podcasting, Corporate Podcasts, Featured Story, Making Money with Podcasts, Podcast Distribution, Podcast Hosting, Podcasting
UK startup Mixcloud has gone live with their site that combines podcasting, social media and Digg-like discovery to create what they are calling “cloud radio”.
Here’s Mixcloud’s video introduction to the site:
The company explicitly says that that its goal is to be the “Youtube of radio”
So if Mixcloud is the “Youtube of radio”, is this the future of podcasting?
The YouTube Of Radio
The idea of “cloud radio” seems promising, but Mixcloud isn’t going to replace podcasting or Internet radio anytime soon.
The site doesn’t offer the immediacy of YouTube. It doesn’t offer visuals to draw you in, like YouTube does, and the site’s navigation is primitive. Top-level navigation is limited to “popular” and “featured”Â shows.
What if you’re looking for a minimal techno podcast? There’s no way to know from the site’s navigation if there are any relevant shows on Mixcloud. Worse, the site’s search is ineffective.
Add to this the problem with getting audio onto portable media players, and it seems pretty clear that there’s no way that this is going to take off like YouTube did.
There’s definitely a case to be made for massive free audio social networks; but Mixcloud isn’t making it.