Churches Not Cut Out To Do Podcasting, New Media?Oct 9th, 2009 | By James Lewin | Category: General, New Media Organizations
Most churches and religious organizations are skipping podcasting and social media, and putting “shovelware” onto the Web instead, according to the Barna Group, an organization that does research on faith and culture.
While there’s been a lot of talk about godcasting and using social media to connect with congregations, it looks like most churches, as they are currently organized, aren’t cut out for it.
According to Barna:
- About 1 percent of churches nationwide are currently making continuous, ground-breaking progress, according to Kinnaman;
- Between 60 and 65 percent of churches have an active Web site and web presence; and
- Between 35 and 40 percent of churches simply don’t bother.
Two big issues face congregations:
- Podcasting and new media are still complex and take a lot of work to be successful at, and many churches don’t have the resources;
- Huge social networks like Facebook and Myspace monopolize people’s attention, and churches don’t know how to respond to that.
While some religious organizations are using Internet media in very interesting ways, Barna’s research suggests that most are being left behind.