How To Make $1.5 Million A Year PodcastingOct 3rd, 2009 | By James Lewin | Category: Audio Podcasting, Corporate Podcasts, Making Money with Podcasts, Podcasting, Video, Video Podcasts
Want to know how to make money podcasting?
You could do worse than to look at the example of Leo Laporte, the creator of This Week in Tech and the TWiT podcast network.
He spoke before the Online News Association this week and discussed his experiences with making money with podcasting and new media. According to Laporte, he has revenue of $1.5 million/year, on expenses of $350,000/year, and expects the revenue to double annually. And, though, podcasting is what’s paying the bills, he’s thinking beyond it – looking at establishing TWiT as an an online tech destination site and getting on Roku and other Internet TV devices.
Along the way, Laporte shares some great anecdotes about his experiences trying to put technology coverage onto the Internet.
via Jeff Jarvis