Interest In The Zune HD Is LukewarmOct 16th, 2009 | By James Lewin | Category: Digital Music, iPods & Portable Media Players
The Microsoft Zune HD is no iPod-killer, according to technology research firm, Compete.
Some thought that Microsoft’s new touch-screen portable media player could give the iPod touch a run for its money, but Apple’s latest iPod announcements appear to be generating a lot more interest.
According to Compete’s Conrad Beickler:
- The addition of a video camera to the iPod Nano resulted in a 700% week over week lift in traffic to Nano specific pages at apple.com during launch week
- Traffic to Zune.net, on the other hand, only saw a comparatively modest 90% week to week increase when the Zune HD launched
- Whatâ€™s far more damaging to the Zune HDâ€™s prospects is that the iPod Touch, which hasnâ€™t changed drastically since its redesign in September 2008, drew virtually identical levels of interest from online consumers as the entire Zune.net site during the first two weeks immediately following the Zune HD launch
Beickler calls consumer interest in the Zune lukewarm – but even that’s an improvement for Microsoft. The Zune HD seems to be convincing people to reconsider the Zune platform.
“If early interest is any indication,” says Beickler, “the Zune HD could have a tough time grabbing a significant part of the market.”