Interest In The Zune Skyrockets, But iPods Are What’s SellingOct 6th, 2009 | By James Lewin | Category: General, iPhone, iPods & Portable Media Players
There’s still hope for the Microsoft Zune, based on a new teen survey on portable media players.
- 13% of the teens surveyed that plan to buy a portable media player plan to buy a Zune in the next 12 months, up from 0% a year ago.
- 73% plan to buy an iPod, down from 100% a year ago.
It’s clear that, a year ago, the Year Zunethousand fiasco had effectively killed the Zune’s buzz.
While we wrote earlier that Microsoft struck out with the Zune HD, many teens now have a different opinion.
Meanwhile, Microsoft’s uphill battle got steeper in the last year:
- Apple’s share of the portable media player market grew to 87 percent, up from 84 percent one year ago.
- 22 percent of the teens surveyed intend to purchase an iPhone in the next six months;
What’s not clear is whether teen interest in the iPhone is cannibalizing their interest iPods.
What do you think? Do you think that Microsoft’s prospects for the Zune are substantially better this year?