Microsoft Considering Bringing Zune Software To The MacOct 6th, 2009 | By James Lewin | Category: iPods & Portable Media Players
Microsoft is considering bringing the Zune software to Apple’s Macintosh OS X, according to an article at via ZDNet:
Microsoft is considering whether it should port the Zune software and services to other platforms, including Appleâ€™s. Thereâ€™s no guarantee that the Redmondians will end up doing this â€” or timetable as to when this could happen â€” but itâ€™s one of many strategies under active consideration.
â€œWe are evaluating a lot of options in terms of platforms,â€ says Microsoft’s Jose Pinero, when asked about this scenario.He noted that with the addition of the ability to stream music from a browser that is part of the new Zune 4.0 experience, Mac and Linux users already can stream music to their systems if they have a ZunePass subscription. The streaming capability isnâ€™t limited to Internet Explorer; it works with any browser, he said.
Microsoft’s decision not to support Mac OS X has always seemed like a strategic blunder.
While Macs are a tiny fraction of the computer market, a huge percentage of Windows machines are corporate boxes that users can’t attach portable media players to, anyway. On the home front, Apple’s captured captured most of the high-end market.
New media types are also disproportionately Mac users, which means that there are a lot fewer people blogging, podcasting and vlogging about the Zune.
Competing with against the iPod on Apple’s own turf would be a huge challenge for Microsoft, but it’s something that they’re going to have to do if they want to move beyond competing based on price.