Vaporware Rumor Would Turn Apple TV Into Cable BoxNov 2nd, 2009 | By James Lewin | Category: Internet TV, Video
MediaMemo reports today that Apple is allegedly talking to the TV networks to round up support fr a monthly subscription service that would deliver TV programs via iTunes:
Apple (AAPL) isnâ€™t tying the proposed service to a specific piece of hardware, like its underwhelming Apple TV box or its long-rumored tablet/slate device. Instead, the company is presenting the offer as an extension of its iTunes software and store, which already has 100 million customers.
A so-called â€œover the topâ€ service could theoretically rival the ones most consumers already buy from cable TV operatorsâ€“if Apple is able to get enough buy-in from broadcast and cable TV programmers.
While this an interesting rumor – it appears that there’s little more to it than that.
If Apple want to compete with your local cable provider, the way it’s going to have to do it is by opening up Apple TV as a home entertainment platform.
The networks don’t have a lot of incentive to alienate cable providers – so the way forward is to route around the networks and make delivering content to iTunes or Apple TV as easy as changing channels on your television – something it, arguably, has done with the App Store.