9 Out Of 10 Mainstream News Stories Are CopiedMar 15th, 2010 | By James Lewin | Category: Citizen Media, General
Blogging – and new media in general – has often been criticized as being derivative.
Here are some stats, via the Nieman Journalism Lab, that may put that criticism in perspective:
- 9 out of ten mainstream news stories are copied. In the stories analyzed (from publications like Fox News, The Wall Street Journal, Business Week, The New York Times and NPR) only 11 percent contained some amount of original reporting.
- Only six percent were primarily based on original reporting.
- 12 of the new stories mentioned no source or did provide attribution.
- Google News ranks original reporting fairly high in its list. Google says they rank stories based on criteria such as the reputation of a source, number of references by other articles, and the headline clickthrough rate and this appears to work fairly well.
As people ponder the fate of news organizations, these sort of statistics are going to become extremely important.
If 9 out of 10 mainstream news stories are basically copies, there’s a massive opportunity to do things more efficiently.
And the ubiquity and instantaneousness of the Internet are forcing the issue – hard.
Image: Explorer Björn