Are iBooks The New Podcasts?Mar 29th, 2010 | By James Lewin | Category: Citizen Media, Commentary, Podcast Distribution, Podcasting
The Apple iPad will be available starting this Saturday – and it looks like the company has another hit product. Pre-orders are in the hundreds of thousands and iPad suppliers are forecasting 8 million to 10 million iPad shipments in 2010.
That’s a lot of iPads – and a lot of people that will now be reading eBooks. While the Kindle has been relatively successful niche product, the iPad is a mainstream multi-function device – and it is expected to ship with 30,000 free ebooks available.
With numbers like these, it’s clear that a new platform for publishing is here.
Are iBooks The New Podcasts?
Apple’s eBook / iBook examples, though, look like they could be published by mortals. They look like something podcasters and bloggers could whip up over a couple of weekends.
And, out of the hundreds of thousands of podcasters and millions of bloggers, there are going to be a lot of people interested in publishing ebooks for those 8-10 million people buying iPads in 2010.
eBooks are going to be the new podcasts – not replacing podcasts, but becoming the latest user publishing platform. Just as the iPod provided a mass audience platform for podcasts, the iPad will create a mass audience platform for eBooks.
We’re still looking for the Pagemaker of iBooks – a cheap or free eBook/iBook publishing tool that’s as user-friendly as the typical iPhone app.
It’s coming, though, and once it hits, book publishing will never be the same.