Online Video Growth Slows To 10.5%

Mar 13th, 2010 | By | Category: Internet TV, Streaming Video, Video

The number of unique viewers of online video increased 10.5% year-over-year, according to The Nielsen Company. While still impressive numbers, the explosive growth of a few years ago appears to be gone, replaced by slower, but still respectable organic growth.

Other highlights of Nielsen’s stats:

  • People are watching more video – the number of streams watched is growing faster than the number of views;
  • People are spending more time with online video – time per viewer grew 7%; and
  • People are spending more time with long-form videos, time at Hulu is up and down at YouTube.

Details below.

Overall Online Video Usage (U.S.)
Feb-10 Year-Over-Year Month-Over-Month
Unique Viewers (000) 141,055 10.5% -1.1%
Total Streams (000) 10,300,337 15.8% -6.9%
Streams per Viewer 73.0 4.7% -5.8%
Time per Viewer (min) 181.9 7.4% -3.6%
Source: The Nielsen Company

Top Online Brands, Ranked by Unique Viewers
Video Brand Unique Viewers (000) MOM Viewers % Growth
YouTube 108,776 -3.4%
Yahoo! 25,513 -2.2%
Facebook 22,532 4.7%
MSN/WindowsLive/Bing 18,992 21.4%
Hulu 14,130 -7.4%
CNN Digital Network 13,567 30.6%
Fox Interactive Media 11,314 -1.2%
AOL Media Network 7,961 17.0%
ESPN Digital Network 7,420 -17.5%
CBS Entertainment Network 7,312 4.3%
Source: The Nielsen Company
Top Online Brands ranked by Video Streams
Video Brand Total Streams (000) MOM Streams % Growth
YouTube 5,914,160 -10.7%
Hulu 647,560 1.9%
MSN/WindowsLive/Bing 218,684 21.7%
Yahoo! 196,736 -11.1%
CNN Digital Network 152,406 46.2%
Turner Sports and Entertainment Digital Network 137,468 0.1%
Nickelodeon Kids and Family Network 130,568 11.5%
ABC Television 116,245 -9.5%
CBS Entertainment Network 107,590 24.4%
Fox Interactive Media 104,787 -15.8%
Source: The Nielsen Company
Top Online Brands, Ranked by Time Spent Viewing per Viewer (250K Unique Viewer Minimum)
Video Brand Time per Viewer (min) MOM Time % Growth
Hulu 244.8 4.3%
ABC Family 203.3 10.8%
Youku 195.6 2.1%
Liquid Compass 183.2 -14.6%
Megavideo 160.0 -13.5% 127.0 102.9% 110.8 -6.8%
YouTube 108.0 -3.6% 104.3 -35.4%
Internet Archive 95.1 426.0%
Source: The Nielsen Company

Note: Effective with June 2009 data reporting, Nielsen has made several enhancements to the VideoCensus service, including a panel that is 8 times larger, more granular reporting and improved accuracy and representativeness. These enhancements provide the highest quality data to our clients and the marketplace. For some sites, trending of previously-reported data with current results may show percentage differences attributable to these product enhancements and should only be compared directionally.

Image: stevegarfield

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2 Responses to “Online Video Growth Slows To 10.5%”

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  2. sibuba says:

    “People are watching more video – the number of streams watched is growing faster than the number of views;”

    please can you expand this point for me? Is this views per page?

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