Internet Video To Surpass Broadcast Video Within 10 Years

May 23rd, 2010 | By | Category: General

Internet video – content stored and distributed over an IP architecture — will eclipse the consumption of broadcast TV by 2020, according to research from The Diffusion Group (TDG).

According to TDG data, while the amount of time spent viewing TV has remained relatively stable, the amount of time consumers spent watching online video increased 84% between 2008 and 2009. When extrapolated across the entire TV-viewing population, the average time spent viewing online video in 2009 was 52% more than in 2008.

TDG expects that this rate of growth will actually increase during the next 5-7 years due primarily to the increased use of the television as the platform of choice for web video viewing.

“The total amount of time spent watching video from all sources, including PayTV and Internet video, will hold constant during the next 10 years at around 32 hours a week,” xccording to TDG’s Colin Dixon. “With online video usage accelerating, we expect the amount of Internet video watched to eclipse the amount of live broadcast TV around 2020.”

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2 Responses to “Internet Video To Surpass Broadcast Video Within 10 Years”

  1. It may be projected to surpass it, but much of what people are watching online is material created for broadcast TV. And considering the dollar difference between the productions, it would be a sad day for entertainment if people dropped broadcast TV.

    However, these are only projections based upon a trend. It doesn’t mean that it ever will.

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