Who Needs The Internet? “Push Radio” Promises Podcasts Via Digital RadioMay 25th, 2010 | By James Lewin | Category: Audio Podcasting, Podcast Distribution, Podcasting, Podcasting Services
Podcasts are about to break into some new territory.
Commercial Radio Australia and Beijing Jolon Digital Media Broadcasting today announced plans to develop a DAB+ digital radio application that will allow podcasts to be sent via the broadcast band directly to a listener’s radio, without the need to connect to the Internet.
The technology, called Push Radio, will send an audio file directly to a DAB+ digital radio receiver via the airwaves, instead of requiring listeners to connect their iPod or mp3 player to the Internet or to sync via an Internet-connected computer.
The two organisations will set up a task force to test the current technical standards for DAB+ and DAB+ Push Radio and hope to have a trial of the system in Australia late in 2010.
“To free listeners from the necessity to connect to the Internet to receive podcasts and other specific information and targeted programming is a major step forward for DAB+ digital radio,” according to CRA’s Joan Warner.
“Push Radio will make a podcast even more accessible for all digital radio listeners.”
What do you think of CRA’s plan to deliver podcasts via digital radio? Is this the future of podcasting or the last hurrah for radio?
Image: A. Germain