The problem with Zune’s marketing is Microsoft.

They’ve never, NEVER!, had to sell jack-squat to someone who wasn’t over a barrel or had to actually use their products.

That’s what the last antitrust trial was all about. But it was a replay of the previous antitrust trials…

Everything that Microsoft comes up with is designed by second rate accountants, and its got the look and feel to prove it.

The Zune i no different, but its not being sold to their old market, and consumers don’t buy crap if they don’t have to.

Consumers are cheap [expletive deleted] but they’re not stupid.

Microsoft’s margin requirements are too large to be satisfied with the razor thin margins that they can get from consumer electronic products.

It would also require expertise that Microsoft is not interested in getting. They’d probably call security on the kinds of people they’d have to deal with. In fact, they couldn’t buy the expertise. The people that they would get are second ate A&R men, not talent.

I’m betting that the accountants at Microsoft kill off the Zune within a year.