Podcast production and hosting company RawVoice has introduced a new media-on-demand service at this week’s National Association of Broadcasters [NAB] Show in Las Vegas April 9-14. Dubbed “Cue Too,” the media-on-demand (MOD/VOD) service will allow content creators, independent film artists, bands, educators and all others who create content to sell their content online and through [...]
Making Money with Podcasts
Podcasting network Wizzard Media has announced the launch of a web-based “premium podcast” subscription service for publishers using the Libsyn platform. This service allows podcast publishers to sell individual podcast episodes, and create paid subscription packages for their premium content, delivering the content via the web, which the company calls “a natural extension” to the [...]
Last week, Wizzard Media announced support for AdMob, Google’s Mobile Ad network. AdMob is the largest mobile advertising network with over 300 billion global impressions. Additionally, Wizzard announced nearly 30 audio and video Apps, available now for use on the Android smartphone. The latest Android version of Wizzard’s App adds the popular iPhone App feature, [...]
Podcasting community blubrry announced a 31 percent ad revenue increase for the second quarter of 2010, reflecting new ad buys on 27% more shows hosted on Blubrry, Tech Podcasts Network and other RawVoice subsidiaries. CEO Todd Cochrane attributes the increase to podcast advertisers seeing a healthy return on their investment and because of their podcasts’ [...]
British comedian Ricky Gervais has translated his popular podcast, The Ricky Gervais Show, into an animated series for HBO. The animated series takes the audio of the podcast and puts animation to it, intercutting retro-styled animated scenes with animated versions of Gervais, Stephen Merchant and Karl Pilkington. See the HBO site for details.
Podcast hosting network Wizzard Media today announced the availability of In App Purchasing for its Podcast Apps in the iTunes App store. Wizzard’s iPhone App is designed to be quickly customized for each podcast. It lets podcast publishers offer their own iPhone App. With In App Purchasing capabilities, podcast publishers will be able to offer [...]
Podcast fans are an ideal audience for advertisers to reach, according to a new report from Edison Research and the Association for Downloadable Media (ADM).
Podcast fans are well off financially, they pay attention to the ads in podcasts, they’re hard to reach with traditional advertising and they are 6 times as likely to “enjoy” the ads in podcasts as consumers of traditional media.
From the Association for Downloadable Media: “Please join the ADM as we present the results of our recently concluded Podcast Consumer Attitudes study. Together with Edison Research we surveyed nearly 5,000 regular consumers of audio and/or video podcasts and we will be sharing those results in a public webinar. This free webinar is scheduled for [...]
All Things Digital is reporting that Apple has bought mobile advertising platform company Quattro Wireless for $275 million. Why is Apple buying a mobile advertising company? Here are four possibilities: Free ad-supported iPhones – Steve Jobs recently applied for a patent for an ad-supported operating system. Combine that with the purchase of a mobile advertising [...]
ReadWriteWeb has posted a surprisingly pessimistic look at recent stats on how many people in the US are willing to pay for access to online news: 80% of US Consumers Won’t Pay For Online News. They cite two sources on this: According to a new Forrester Survey, 80% say they wouldn’t bother to access newspaper [...]