Podcasting Research

Podcast Consumption Holds Steady in 2010

Dec 13th, 2010 | By | Category: Podcasting, Podcasting Research, Podcasting Statistics

Edison Research has made available this year’s edition of The Current State of Podcasting, a study of American podcast consumers’ attitudes and behaviors. The 2010 report is Edison’s fifth annual study and was unveiled earlier this fall at Blogworld in Las Vegas, and combined information from the Edison Research/Arbitron Internet & Multimedia series, along with […]

The Other Shoe Drops For Radio & Cable

Oct 9th, 2010 | By | Category: General, Podcasting Research

It looks like the other shoe has dropped for old media. New research shows that people are abandoning old media by the millions for Internet media. And if they aren’t abandoning it, they are cutting way back on the time the spend with it.

Podcast Audience Now Half Of Internet Radio Audience

Jul 19th, 2010 | By | Category: Audio Podcasting, Featured Story, Podcasting, Podcasting Research

Audio podcasts now reach about half as many people as Internet radio.

Accoding to a new survey of Internet users, 31% listen to radio via the Internet and 16% listen to podcasts.

iPad Peek Lets You See What Your Site Looks Like On An iPad – Except That It Doesn’t

Apr 5th, 2010 | By | Category: Apple iPad, Podcasting Research

Mashable today highlighted a site called iPad Peek, calling it a “nifty tool that lets you see how any website will be rendered on the iPad.” It sounds like a good idea, Unfortunately, iPad Peek doesn’t do much more than put a pretty iPad picture frame around the site you want to test. iPad Peek […]

Up To 25% Abandon Online Videos If They Start With An Ad. And That’s The Good News.

Feb 3rd, 2010 | By | Category: Internet TV, Podcasting Research, Video

Video distribution and analytics company Tubemogul reports that as many as 25% abandon online videos if the videos begin with an advertisement: Overall, 15.89% of viewers click away from a video rather than sit through a pre-roll ad. The trend is far more pronounced with top magazines and newspapers, where 24.85% of viewers click away. […]

Wizzard: Podcast Downloads Up 45%

Jul 7th, 2009 | By | Category: Featured Story, Podcast Distribution, Podcast Hosting, Podcasting, Podcasting Networks, Podcasting Research

Podcasting network Wizzard Media today announced that podcast downloads from their network were up by 45% in Q2, compared to 2008.

VoloMedia Offers Podcasters Free iTunes Metrics Via Google Analytics

Jun 9th, 2009 | By | Category: Podcasting Research, Podcasting Services, Podcasting Statistics

Startup digital advertising and technology firm VoloMedia (formerly known as PodBridge) has  announced today a free metrics and analytics service that helps podcasters track the activity of the programs they publish to iTunes. VoloMedia founder Murgesh Navar described the service in a post today on the Association for Downloadable Media blog: “Bridge-to-Google Analytics is a […]

Don’t Worry About The Kids: Baby Boomers Are The Biggest Couch Potatoes, Mouse Potatoes

Mar 26th, 2009 | By | Category: Featured Story, Internet TV, Podcasting Research, Video

Forget worrying about how much video the kids are watching these days on the TV and the Internet.

New research shows that Baby Boomers are the biggest couch potatoes/mouse potatoes of all.

Podcasting Goes Mainstream

Mar 4th, 2009 | By | Category: Audio Podcasting, Corporate Podcasts, iPods & Portable Media Players, Making Money with Podcasts, Podcasting, Podcasting Research, Podcasting Statistics

Podcasting is going mainstream, at least according to eMarketer: Podcasting has evolved from an odd, funky blogging experiment into a broad medium with mainstream trappings. Today, the vast majority of the top-rated podcasts come from recognizable media entities that are using podcasts to expand their existing radio, TV, cable or satellite audiences. They peg the […]

Voters Expect Obama Government To Use New Media

Jan 1st, 2009 | By | Category: Featured Story, General, Podcasting Research

According to a new report by Pew Internet, Amercian voters expect Barack Obama’s administration to communicate directly with them using new media.

In the election, Obama was everywhere – Facebook, YouTube, Flickr, Twitter, Myspace and even texting to phones.

Is this what you want or expect from your President?