It looks like it will be downhill for old media from here on out - people in the US are now spending as much time using the Internet as they do watching TV. According to Forrester research, people are spending equal amounts of time online and watching TV: Generation Y has long reported spending more time [...]
Edison Research has made available this year’s edition of The Current State of Podcasting, a study of American podcast consumers’ attitudes and behaviors. The 2010 report is Edison’s fifth annual study and was unveiled earlier this fall at Blogworld in Las Vegas, and combined information from the Edison Research/Arbitron Internet & Multimedia series, along with [...]
Wired today declared that the Web is dead, backing it up with this chart that shows the history of the proportion of total Internet bandwidth taken up by various types of traffic. According to Wired’s Chris Anderson – the proportion of Internet traffic taken up by Web requests is getting smaller – so “the Web [...]
Research firm Nielsen reports that social media & blogs are now the top online activities: Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released today from The Nielsen Company. The research revealed that [...]
Podcast fans are an ideal audience for advertisers to reach, according to a new report from Edison Research and the Association for Downloadable Media (ADM).
Podcast fans are well off financially, they pay attention to the ads in podcasts, they’re hard to reach with traditional advertising and they are 6 times as likely to “enjoy” the ads in podcasts as consumers of traditional media.
From the Association for Downloadable Media: “Please join the ADM as we present the results of our recently concluded Podcast Consumer Attitudes study. Together with Edison Research we surveyed nearly 5,000 regular consumers of audio and/or video podcasts and we will be sharing those results in a public webinar. This free webinar is scheduled for [...]
Corporate social media use grew 14% in 2009, according to The Center for Marketing Research at the University of Massachusetts Dartmouth. Their latest study compares adoption of social media over three years (2007, 2008 and 2009) by the Inc. 500. Highlights of the report: Social networking continues to lead the way. The technology that continues [...]
The decline of traditional newspapers isn’t as bad as it looks – it’s worse. According to an Associated Press story, newspapers are loosing subscribers at a staggering rate, but you wouldn’t know it from their circulation figures because they’ve changed the way they count circulation: Since April 1, new auditing rules have made it easier [...]
Podcasting network Wizzard Media today announced that it served over 13,700,000 podcast ad impressions through its Alchemy advertising technology in the quarter ending June 30, 2009. This represents an increase of 251% year-to-year and a 46% increase from the 9.4 million ad impressions served in the first quarter of 2009. Wizzard Ad Impression History 2008 [...]
Startup digital advertising and technology firm VoloMedia (formerly known as PodBridge) hasÂ announced today a free metrics and analytics service that helps podcasters track the activity of the programs they publish to iTunes. VoloMedia founder Murgesh Navar described the service in a post today on the Association for Downloadable Media blog: “Bridge-to-Google Analytics is a [...]